Website & Online Marketing Manager | 3
Responsibility for all areas of website performance, content managment and and online marketing, creating a better customer experience of three.co.uk and three.ie to drive online sales, improve customer retention and support retail and wider brand awareness and ensure seamless integration with the wider marketing mix. Responsible for online marketing budget, SEO, PPC, affiliates, display advertising, online PR and social media.
Managed three.co.uk , ongoing site design and development, user experience, design and content development inline with wider marketing, brand and business objectives to optimize both customer acquisition and retention.
Initiated and produced 3’s first social media campaign – Facebook ‘Skype friend finder’ campaign for Skype phone launch. Resulting in 40% increase in Skype users on 3 in first two months. Produced INQ phone – ‘Gok Wan’ social media campaign. Micro site to support store visits, including blog, photo gallery, competition and e-mail alerts, Facebook and Twitter groups. 20% increase in online INQ sales against a typical handset launch.
Ongoing display advertising campaign management inline with wider ATL marketing campaigns, including micro site development and promotion and online competitions.
Managed ongoing SEO for three.co.uk and content production including onsite SEO copywriting, link building, worked with PR teams to identify ongoing article syndication, bloggers, and online press releases to maximize natural search rank.