Digital Project Manager | Global Personals Ltd
Responsible for the project management and delivery of both B2C and B2B marketing campaigns and technical projects delivered to drive revenue and increase market share within the highly competitive online dating sector. Responsible for the content management and updates of core B2C websites, covering all content and creative changes.
Delivered B2C ‘Flirt’ brand dating site www.flirtfix.com. Including full technical and creative production, implementation, customer communications, PPC, and social network launch campaign.
Reviewed, re-launched and managed the PPC campaign for B2C dating site Sinlges365, landing page testing, keyword analysis and ad copy production. Improved CPA on PPC budget by concentrating on targeted demographics and niche audiences, as opposed to expensive generic and popular keywords.
Delivered customer welcome e-mail marketing program – including discount code scheme ongoing e-Mail marketing and exclusive loyalty discount scheme. Improving return membership rates by 30%.
Managed international launch of B2B White Label Dating platform and promotional campaign, including display advertising, social media, PPC and SEO.